The Power of Persuasion

Any persuasion strategy has the power to convince me depending upon how the writer uses the technique. Citing reputable sources, stating compelling facts and stats, using comparisons, and appealing to my emotions all have the ability to pursuade me when used individually or in combination. The key perhaps is not the strategy itself, but the way in which the writer uses it.

I look for a writer to strike a chord with me somehow or present information from an angle I never considered, an "Aha" moment. I believe that most talented and effective writers rely on a variety of persuasion strategies to appeal to a diverse pool of readers, knowing that a single technique does not necessarily influence all readers alike.